Challenge:

Twisted Barley is an exciting up-and-coming brewery nestled in the scenic landscape of Asheville, North Carolina. As a new company, they required a comprehensive suite of design services that encompass all aspects of their visual identity. Beginning with a captivating logo, Twisted Barley aims to create a cohesive brand experience that extends to merchandise, beer-can-label art that integrates local hiking trail names and themes, and a fully responsive website. 

​​​​​​​Solution:

The website design beautifully showcases the wide array of meticulously crafted in-house brewed beers nestled in Mount Washington, Pittsburgh. Each beer is thoughtfully named after local hiking trails, capturing the essence of the area. The website provides comprehensive details on each beer, allowing visitors to delve into the unique characteristics of each brew. To further enhance the brand experience, a carefully curated merchandise collection has been introduced, enabling customers to proudly display their love for the brand by making purchases and representing it in style. Additionally, the website keeps visitors engaged with a dynamic events section, featuring a calendar of exciting and ongoing happenings that always keep the energy alive.​​​​​​​​​​​​​​