Challenge: 

Spruce & Hemlock seeks a comprehensive range of design services that will shape their brand identity. Beyond the inherent challenges of establishing a captivating brand, they envision a website centered around a blog-style format catering specifically to hikers on the East Coast. This unique platform will provide valuable trail information, location insights, and a curated selection of gear, ensuring hikers are well-prepared for their adventurous journeys. 

Solution:

Spruce & Hemlock’s website presents a curated collection of posts, labeled with specific state tags for effortless sorting. Users can easily filter and explore posts specifically related to hikes on the east coast. All posts are thoughtfully organized based on their posted and published dates, ensuring a seamless browsing experience. With a minimalist design approach, the focus remains on the captivating content itself. Additionally, the website offers a comprehensive overview of the current gear available within the hiking industry, providing valuable insights for outdoor enthusiasts.​​​​​​​​​​​​​​