Challenge:

CMG Financial, a prominent leader in the mortgage banking industry, sought an updated website that would truly embody its position as a top-tier firm. The challenge at hand was to not only highlight their retail channel but also effectively incorporate their Correspondent and Wholesale channels, along with two exclusive proprietary products unique to CMG. With numerous elements to consider, the task was to strike the right balance, ensuring each aspect received proper emphasis and creating a cohesive user experience with a well-defined hierarchy. 

Solution:

I have developed a fully responsive and modernized website that caters to the diverse needs of various personas. Through the implementation of a double navigation system, there is a clear hierarchy, providing specific information tailored to employees and prospective customers separately. The strategic use of iconography and captivating photography enhances the overall visual appeal, while seamlessly complementing the copy and enriching the user experience. CMG Financial’s new website not only meets the functional requirements but also captivates and engages visitors across different user roles.