Challenge: 

Bella Baby is known as the premier representative of hospital baby portraiture. With a focus on transactions, their existing website caters not only to their dedicated employees but also to a diverse range of users. Remarkably, a staggering 98% of their website traffic comes from mobile devices, underscoring the urgent need for an enhanced mobile experience. Furthermore, to thrive in the competitive market of newborn photographers, Bella Baby seeks a comprehensive website overhaul that will elevate their online presence to new heights.

Solution: 

By conducting a thorough website audit and competitor analysis, I have successfully created a contemporary and user-centric website that caters to the evolving needs of visitors. Recognizing the prevalence of mobile users, I prioritized enhancing the user experience specifically for mobile devices, effectively addressing this crucial challenge. The revamped website is now aligned with the latest industry trends and delivers an experience on par with top competitors. Furthermore, Bella Baby's website now showcases a captivating display of photography, providing users with an immersive visual journey. The information hierarchy has also been optimized throughout the site, ensuring a seamless browsing experience for visitors and customers.